Last month, we talked about the importance of having a website, including a blog section. As we mentioned, a blog is one of the best ways for your business to constantly put out new content and keep the brand fresh in customers’ minds. You can use Search Engine Optimization (SEO) tactics to drive traffic to your website’s blog posts from search engines, which can lead to better business exposure overall. The idea of maintaining a blog may seem intimidating to anyone who isn’t a writer, but that’s where blog copywriters, freelancers, and content writing services come in! Whether you manage the blog internally or contract a freelance team, it’s a crucial component to your website. Here are some benefits of a blog.

Offers your product or service in a more interesting way

Blog posts can act as a way to advertise your product or service without directly being an advertisement. In a blog, you can offer more to your customers than simply saying, “Here is what I’m selling.” You can share tips and tricks, show how your product works, or put any creative spin you’d like on your business.

For example, the creator of an audio editing program might apply their software to a post about tips for reducing background noise in recordings. References to your business can even be as simple as a line at the end of a post saying, “Give us a call to take care of x.” This way, you are not only offering your product or service to customers, but also valuable information about why and how your product or service works.

Builds an email list of blog subscribers

According to DemandMetric, “companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.” When readers see your blog as a valuable resource for information, they’re more likely to keep coming back to your blog and eventually convert to customers. So, what is the best way to ensure that interested readers keep coming back? An email list!

Give readers a top-notch blog post and then encourage them to subscribe to the blog for more. The people who sign up to join your email list have already shown interest in your business in some capacity, so you’re more likely to see conversions there. You’ll also be able to send your contacts other product news and press releases in addition to the topical blog posts.

Establishes you as a thought leader in the industry

A blog is a great way to establish your brand as a reliable source of information in your industry. Each post demonstrates that you know what you’re talking about, so consumers can trust you with their business. Again, you can share valuable tips and tricks that will make people eager to return to your blog and possibly explore your company as a whole. Beyond any “helpful information” posts, you can also share some think pieces and original features about broader subjects in your industry. You can think of each blog post as another link in building your brand’s credibility.

Opportunities for collaborations with other companies

Lastly, you can use your blog as a platform for collaborations with other brands and professionals! This can expand your blog post topics to an even greater variety, because you can bring in experts from other areas related to your industry. An interior design business, for example, might bring in a specific blog post from an expert on upholstery and how materials play into a home’s style. This is also an opportunity for businesses to do guest posts on each other’s blogs. Both companies then have the chance to reach a new audience and potentially rake in new customers.

Contact October Dreams Marketing and let us help you set up the perfect blog for your business.

By Elise Nelson