4 reasons why your small business needs a website
In an age where Etsy and other e-commerce sites are thriving, small business owners may think, “I don’t need my own website for sales — I’ll just use this one!” While it certainly is possible to have a successful business without a standalone website, you may be missing out on some benefits by skipping this step. A website does a lot more than simple transactions. Plus, thanks to hosts like WordPress, SquareSpace, and Wix, building a website is easier than ever. It requires no knowledge of coding or other tech mumbo-jumbo.(Though this knowledge is certainly a bonus!) In just a few hours, you can have a beautiful home base for everything your business has to offer.
Still not convinced? Here are four reasons why your small business needs a website.
It’s a hub for your business’s information
A great website has everything one needs to know about your business. Most importantly, customers can find your business’s location and contact info here, as well as any necessary transaction pages. Beyond that, you can also customize an “About” page with as much information about the history of your business as you please. When did you start your business and why? What are your business’s goals and values? Are there any business accomplishments you’d like to showcase? Answering these questions on your website gives a sense of transparency that is often comforting to customers and clients.
It puts your brand out there beyond social media
Maintaining your business’s social media is essential (and we’ll talk more about this at a later date). But, social media is not the end-all-be-all. You want your business to show up early in Google search results, which means creating a website and using keywords to boost your chances. MineWhat.com compiled some online shopping data in 2014 and found that 81 percent of shoppers conduct research online before making a purchase. They’ll enter keywords into a search engine, such as “best affordable humidifiers.”
If you want your website to appear as one of the results, you’ll need to understand which keywords your clients and customers are using. This is called Search Engine Optimization (SEO). There are a few different things you can do to improve SEO, like editing meta descriptions and titles. Even if you aren’t an SEO expert, WordPress has a few easy widgets and plug-ins that break down everything you can do to rank higher in search results.
Your friends can pass your website to others
Word of mouth is a great way to for your business to get more traction. Tell your friends about your business and give them a link to your website that can be passed on to others. If anyone they know is looking for your type of work, all your friend has to do is say, “I know someone! Here’s their website.” Not only does it provide an easy way to access all your information, but it also looks more professional. Additionally, if you’re selling a product, you may wish to do a referral link program for friends and new customers to receive discounts.
In the same vein, your website can also house testimonials from satisfied customers. This way, new site visitors who may be interested in your product or service can quickly browse reviews while considering if your business is the right fit for them.
You can regularly put out new content via a blog
Part of maintaining your small business’s audience is getting new content out there as frequently as possible. One way to do this is to be active on social media, regularly putting out new posts related to your business. Beyond that, you may want to consider starting a blog — and your website is the perfect place to host it. Your blog can include posts directly related to your business, as well as some think pieces on your industry as a whole. We’ll discuss in depth the importance of having a blog later, but know that the best way for your business to host a blog is to run it within your website.
Contact October Dreams Marketing to get started on building the perfect website for your business.
By Elise Nelson