5 different social media schedulers to use for your business
A few months ago, we talked about when it’s time for your business to use a social media scheduler. But there are so many scheduler options out there — which one is right for you? It all depends on what’s most important to your business in terms of social media. For example, you might want to focus on having analytics, hearing what customers have to say, or making sure you post consistently. Some social media schedulers don’t work on specific sites like LinkedIn, so you should keep that in mind, too.
Here are a few examples of social media schedulers and their pros and cons. Plus, find out why we prefer Sprout Social!
First up, we have Agorapulse. This scheduler supports Facebook Instagram, Google Business, LinkedIn, Twitter, YouTube, and most recently, TikTok. Agorapulse allows users to post to all social media sites at once. Additionally, users can reply to comments from within the platform, which not many other platforms offer. However, we found the price to be a bit expensive when Agorapulse doesn’t offer as much as other platforms. It also doesn’t have the best post reminders, so that’s something to consider.
Buffer is an easy-to-use social media scheduler that works well for smaller teams. It supports most social media sites, but there are some limitations to the types of posts you can share. For example, carousel posts on Instagram aren’t supported. There have also been reports of failed posts on Buffer, and it doesn’t offer analytics for hashtags.
One of the most popular social media schedulers is Hootsuite, which supports Twitter, Facebook, Pinterest, Instagram, YouTube, and LinkedIn. It has a wide range of capabilities, but it can get pretty expensive. Users can also pay an additional price for training. If you want access to additional social media sites, you’ll have to pay more for that, too. It may not be the best option for beginners, as Hootsuite can get overwhelming with all its offerings.
Later is another great option for beginners because of its simplicity. It supports Instagram, Twitter, Facebook, LinkedIn, and Pinterest. The platform is visually easy to track everything, but it has some scheduling limitations, like the inability to schedule Instagram Stories. On the other hand, it has helpful analytics and hashtags suggestions.
Finally, we have our favorite social media scheduler: Sprout Social. It supports most platforms, including WhatsApp. SproutSocial offers super-detailed analytics and easy scheduling. Additionally, training is included when you sign up and all the features are immediately available. You can add 10 accounts and pay for more, but 10 is typically more than enough. Sprout Social communicates well if there are posting issues. However, some users have reported difficulty with keeping sites like LinkedIn connected.
Contact October Dreams Marketing for more social media tips.