As a small business, you want to make the most out of your website. It can become so much more than a hub for transactions, so use the space to your advantage! In the end, the organization will not only benefit you and your business partners/employees but also your clientele. The more information you add to your website, the easier it will be for customers and clients to research your business and make purchase decisions.

Here are a few key pages to include on your business website. Don’t forget to stick to your branding guidelines when building the site!

Contact page with a form for client information

One of the most important basic website pages is a contact page for customers and clients to reach you with any questions or concerns. Rather than simply adding a contact email for your business, you may find that a contact form is more beneficial.

A contact form allows customers and clients to leave their name, email, and a description of their reason for contacting you, as well as any other helpful information, like an order number. You can easily store this data for your business records and build a client email list in the future for announcements.

As WPForms notes, contact forms are also better for businesses with more than one person receiving emails. When you simply list a contact email, you’ll have to forward the emails you receive manually to the others who need them. However, a contact form can be set up to automatically notify multiple people. You can even set up the form to avoid spam emails!

About Us page

Every business website should have some information about the company on an “About Us” page. They can be as detailed or as concise as you’d like, but it’s always good to include some basics. You can mention the business’s location and its mission. This is also a great place to get personal and dive into some company history; why did the founder start the business? What led them here?

If you have any fun, behind-the-scenes photos of the team, include them! Many customers and clients love being able to connect some friendly faces with the business before making a purchase.

Portfolio/clients page

Depending on the type of business, you may want to include a portfolio section or a general list of noteworthy clients. Show off the projects your company is proud of! For example, a photographer might include examples of the types of sessions they offer.

You can also include some client or customer testimonials here alongside their finished products. The more examples you provide, the better someone can gauge if your business is a good fit for them.

Products/services with prices

Of course, the most important part of a business website is a page listing products or services and their prices. If you are selling products, make sure that the customer can easily check out and make sure that their information is secure. If you’re selling services, make sure prices are clear and note if anything is subject to change.

Blog

You know October Dreams Marketing loves a good blog! In the past, we’ve talked about why a business blog is important. It’s a great place to put a spin on the products and services you offer, and it establishes your business as a knowledgeable figure in your industry. Plus, you can use the blog to collaborate with fellow businesses and bring in an email list of subscribers.

Contact October Dreams Marketing and let us build the best website for your business.