Last month, we covered how to set up a business page on Instagram. Now, it’s time to take a look at Instagram’s parent: Facebook. According to Statista, Facebook is the most popular social media app in the U.S., so you’ll want to take advantage of the social network.

You can set up a Facebook page for your business and use it to advertise products, interact with clientele, and more. However, it does work a little differently than Instagram, so check out this guide to get you started.

Build your page under a personal profile

You need a personal Facebook profile in order to set up a Facebook page. Simply put, a profile is where you can document your personal life, while a page is where you can document your business/organization/etc. It’s a way to keep your personal posts and work posts separate; this helps keep you organized, and it also gives people the option to “like” your business. Plus, a Facebook page gives you a separate inbox to keep your personal one free of business matters.

Facebook profiles are easy and free to create. To get started, all you need is your full name, a phone number or email, and your birthday. From there, you can personalize your profile however you’d like, but the registration is all you need to make a Facebook page.

On the Facebook page, you can fill out some “About” info, including a summary of your business. The limit is 255 characters! You can also add a price range, business hours, location, contact information, and anything else you see fit.

Link the page to Instagram

This isn’t a requirement, but it’s highly recommended that you link your business’s Facebook page to its corresponding Instagram account. That way, you can manage both accounts from the comfort of one editor on Facebook, called the Business Suite. You can schedule posts for Facebook and Instagram and avoid manually publishing the same thing twice.

Choose a cover photo and a profile photo

Just like a personal Facebook profile, you can add a cover photo and a profile picture to your page. That’s right; twice the space to visually represent your business! You’ll want to make sure you choose two images that aren’t exactly the same.

Your profile picture will typically be a logo, while the cover photo can be something like another variation of the logo, a staff photo, an advertisement for a specific product, etc. Take Netflix, for example; their profile picture is their logo, while the cover photo is a poster for a recent release.

Know the dimensions

As always, it’s important to note the required or suggested dimensions for images and videos. Facebook is a bit more lenient in this regard than Instagram, but there are still a few numbers to look out for. Here are the dimensions:

• Profile photo (computer display): Displays at 170 x 170 pixels
• Profile photo (smartphones): Displays at 128 x 128
• Cover photo: Must be at least 400 x 150
• Facebook post (landscape): Recommended 1200 x 628
• Facebook post (portrait): Recommended 1080 x 1350
• Carousel post: Images cropped to 300 x 300
• Facebook Story: 1080 x 1920

Contact October Dreams Marketing for help setting up your business’s Facebook page.