Marketing Tips

How to build a business profile – LinkedIn

When creating social media accounts for your business, some might overlook LinkedIn. The networking site may not be the top spot for engaging with customers, but it has gained more of a social platform in recent years that can be valuable. Plus, it’s always good to interact with fellow business owners and their companies.

Building a LinkedIn business page is simple. Check out these tips to get started!

Create the page under a personal profile

Like with Facebook, you’ll need a personal LinkedIn profile in order to create your business page. As a business owner, it’s a good idea to have a personal LinkedIn profile anyway, even if you don’t use it to make a business page. On your personal profile, you can map out your resume, connect with former or current colleagues, and share personal achievements! It’s not just a site for job-hunters. (Although, this is a useful feature, too!)

Per LinkedIn’s instructions, to create a business page, start by clicking the Work button on the home page and then hit “Create a company page.” Then, you’ll select some basic information, including whether you’re a small business, a large business, or a school.

Add information about your business

Next, you’ll want to flesh out the page. Indicate what industry you’re in, a range of how many employees you have, your website, and a description of the business. You can also add your company logo(s) and the location of your business.

Then, there are some additional tabs you can put on the page, including a place for your products! Other tabs include People, Jobs, Insights (about the company), and more. You can also include a Call to Action button, which will invite people to visit your website, register for something, etc.

linkedin logo

Invite your employees to add the workplace

If your business has any additional employees, let them know to indicate so on their personal profiles. When adding a workplace to their profiles, they can select your business’s page. That way, if someone is checking out their profiles, there’s a direct link to your business.

Know the dimensions

As always, you’ll want to make note of the dimensions for photos and videos on your page. You can add a profile photo and a cover photo. Try to pick one image with your logo and one image of something else representing the business, like a company photo or another logo variation. The recommended dimensions for everything on LinkedIn are as follows:

  • Logo image: 300 x 300 pixels
  • Cover image: 1128 x 191
  • Life tab, Main image: 1128 x 376
  • Life tab, Custom modules: 502 x 282
  • Life tab, Company photos: 900 x 600
  • LinkedIn Stories: 1080 x 1920
  • Image post: 1200 x 1200 (desktop) or 1200 x 628 (mobile)
  • Video: 4096 x 2304 max

Create a hashtag

We can get more into hashtags on LinkedIn later. However, when you create your page, you might consider coming up with a hashtag specific to your business. Usually, this hashtag is your business’s tagline or something else that people can associate with the business. People can then follow your hashtag to receive notifications for your posts.

Contact October Dreams Marketing for more LinkedIn tips!