Marketing Tips

How to build a business profile – Twitter

Twitter is one of the best social platforms for business owners to interact with customers. With the press of a button, you can offer business updates, answer customer questions, or simply thank your followers for their support. Plus, Twitter keeps tracks of the latest trends, so this is the place to follow topics related to your business and customize notifications for industry news. Here’s how to set up a Twitter business profile. Hint: It’s just like setting up a personal account!

Use handle that’s similar to your other socials

First, you should create a handle that’s similar to, say, your business’s Instagram handle. In most cases, it will just be your business’s name, but Twitter handles have a pretty low character limit: 15 characters. So, @OctoberDreamsMarketing wouldn’t fit, but @OctoberDreams would.

Of course, there’s always a possibility that the handle you want is already in use. You might have to get a little creative. Just make sure the handle clearly references your business and not something random.

Be selective with what you include in your bio

The bio section has a max character limit of 160, and you get there a lot faster than you’d think. Stick to the most important information: a quick rundown of what your business does and a call to action. This could be visiting your website, following your account, sending in customer service questions, etc.

Include a hashtag that you create specifically for your business — it could be as simple as your business’s name, but easy enough to enter each time, especially if customers will be using it. Additionally, Sprout Social suggests adding some keywords related to your business. You can even add some emoji to break up the text; don’t be afraid to have fun with it! Customers love Twitter business accounts with personality. (Looking at you, sassy Wendy’s account holder.)

Twitter business profile
Image by Photo Mix from Pixabay

Learn the character limits and pin an important tweet

Unlike lengthy Instagram captions, your business’s tweets have to be a bit shorter. The max is 280 characters. So, again, you’ll have to get to the point pretty quickly. However, you can still add images and videos to grab people’s attention. Make sure you leave room for a few hashtags!

One handy feature Twitter has is the pinned tweet, which pins a tweet to the top of your profile. This will always be the first tweet people see when it’s pinned, so you might want to save it for important announcements. For example, if you have an event coming up, you might want to pin a tweet with all the details. You can change your pinned tweet any time.

Know the photo dimensions

As always, it’s important to take note of the image and video dimensions for tweets, profile photos, and cover images. Tweets with photos usually get more clicks, so keep that in mind! Here’s the dimensions list, provided by Hootsuite:

  • Profile photo: Recommended 400 x 400 pixels, minimum 200 x 200
  • Header photo: Recommended 1500 x 500
  • In tweets: Recommended 1600 x 1900, minimun 600 x 335

Contact October Dreams Marketing for more Twitter business tips.