If you’ve been following us for a while, you may have noticed a few subtle changes in our brand appearance. It’s time to officially reveal our new look! As a refresher, here is our old logo:

And here are a few variations of our new logo! As you can see, we’ve added a few different colors to our scheme. Primarily, we have green, purple, orange, and black. These colors represent Ashley’s love for Halloween and the month of October — hence the black and orange! Purple and green represent the “witchy” part of the holiday, which has always been Ashley’s aesthetic.

With that being said, we also wanted the brand to fit with all seasons, not just fall. So, we changed our icon from a pumpkin to a rose; a simple and elegant flower that blooms in the warmer months of the year.

What do you think of the new look? Let us know in the comments!