Marketing Tips

The 5 best practices for using Facebook for business

Facebook and Instagram may be under the same company, but they couldn’t be more different. What works for your business on Instagram might not necessarily work on Facebook and vice versa. Last month, we talked about how to best use an Instagram page for business, so now it’s time to look at its sister site. Here’s how to make the most out of your business’s Facebook page.

Put links and hashtags in captions

Remember how we said no links in captions on Instagram? Well, Facebook is the total opposite. Whenever possible, you should include a link in your posts, even if it’s just a link to your website’s homepage. You always want to direct users somewhere. Not only is it a way to gain more traction with your website, but it’s also an eye-catcher. The link will appear as a preview image in the post, making it more noticeable in people’s feeds.

Additionally, Facebook does have hashtags, although they aren’t used as much as they are on Instagram. You should definitely add a few hashtags in your posts to give them a chance to reach more people!

Don’t be afraid to reshare content from others if it’s relevant

Your business page doesn’t need to be all your business, all the time. Make sure to follow other business pages similar to yours and, if their content fits your page, feel free to repost it! It can add more variety to your page. Plus, it shows support for other businesses, and they might do the same for you.

Now, on the other hand, it’s all about balance. If you decide to share posts from others, make sure to sprinkle your own posts in there, too.

Stay engaged with followers

Just like your business’s Instagram, you should use your Facebook platform to engage with followers. Respond and react to comments on your posts where applicable. However, do keep in mind that you’re representing your business, so keep things civil. Don’t respond to anything negative if you can avoid it. If not, make sure you give a professional reply.

Facebook on a laptop
Photo by cottonbro from Pexels

Utilize Facebook events and groups on your business page

There’s a little more to Facebook than just pages and profiles. When managing your business page, take a look at the groups and events features. You can create groups and events within your page to keep everything organized and easily accessible. Then, advertise the groups and events on the page.

For example, if your business is hosting a pancake breakfast, you can create a Facebook event under the business’s name. This way, people can respond to the event to say if they’re going or not. Likewise, with groups, let’s say you have a product and you want to make a user support group for that specific product. You can make the group under your business page and invite those who like your page to join the group if they see fit.

Share business posts on your personal profile, especially in the beginning

When you first create your business’s page, don’t be afraid to share its content on your personal profile. This can give you a bit of a wider audience, as your Facebook friends can see the posts and go like the business page if they want to. You’ll build your page likes/follows in no time!

Contact October Dreams Marketing for more social media tips.