Branding Tips

What to include on your business website’s services page

Building the services page on your business’s website might seem like the easiest part — all you have to do is list services, right? Well, there’s a little more to it than that. Clients will visit your services page to get an idea of what you have to offer, so you want to make that idea as clear as possible. Here are some tips for building a services page.

A contact form — not just an email link

We’ve mentioned the contact form before with other business website pages, so it’s really up to you where you include it. However, the key is to create a contact form rather than just slapping an email address on the page. That form allows for more organized communication between you and your clients; your inbox won’t be flooded with random inquiries. Clients can select from a clear subject list in the form that you can easily search your inbox for. Additionally, the form will store client emails and build you an email list for mass communication!

Have the right SEO keywords when listing services

Your services page is also important from an SEO standpoint. This is an opportunity to boost your website in Google. So, when listing your services, make sure to include some keywords that people might search for. These can be basic terms and some that are a little more specific. The best way to include some extra keywords is to provide a detailed description of what you get with each service.

For example, a photographer’s website might include obvious keywords like “photography,” as well as more specific phrases based on what they offer (“landscape photography,” “couple’s portraits”). If you aren’t sure what to include, you can always check out a keyword research tool like

Services page Pricing info
Photo by Olya Kobruseva from Pexels

Pricing: outlined with a base price for each level

The pricing for many services is adjusted on a case-by-case basis, so you don’t necessarily have to include every price point on the services page. You might want to include a form for each service that clients can use to receive a quote. With that said, it’s still a good idea to include base prices and a breakdown of what each price level includes.

Include photos that represent your services

Big blocks of text on your services page can look cluttered, so you’ll want to include images. There’s no need to go too crazy, but the images you do include should be relevant to your services. If you’re a photographer listing couples’ portraits, make sure the image with that entry is a couple’s portrait, not a landscape. And make sure to fill out the alt text, descriptions, and captions for these images, including SEO keywords!

Link testimonials page to services page

This is a small detail, but it’s a good idea to include a link to your testimonials page on your services page if you choose to make two separate pages. That way, clients have easy access to service reviews.

Contact October Dreams Marketing for more website-building tips.